BusTruckParts serves buyers from 100+ countries with Askly

BusTruckParts sells used truck parts to buyers in 100+ countries. With Askly, every buyer gets an answer in their own language, right on the website.

Selling truck parts is a global business. Buyers need a specific spare part, and a sale depends on fast delivery and smooth communication.

BusTruckParts is one of the world’s largest suppliers of quality used truck parts.

Virgo Mihkelsoo and the BusTruckParts team knew their website was an important sales channel. But customers left without buying and got in touch through other channels.

Answering by hand took time, and deals dragged on. So the team decided to try AI on the Askly platform.

Why buyers left the website without buying

An international buyer looking for a specific vehicle part needs a fast, reliable answer. They also prefer to ask in their own language.

If the answer doesn’t come, they move on to a competitor.

Before Askly, buyers got in touch by email, by phone or on other platforms. None of that happened where the customer already was: in the online store.

Every time a customer left the site to get in touch, the sale was at risk.

Support right where the buying decision happens

Askly’s AI agent was added to the website with no IT development. Askly detects each visitor’s language automatically and greets them in it.

Here is what the AI does:

• It instantly answers repeat questions about delivery, availability and price.
• When a visitor shows interest in buying, it asks for more details.
• It then hands the conversation to a person. The customer doesn’t have to leave the website.

The longer customers stay in the store and the faster they get answers, the likelier they are to buy.

At Askly, we think leaving a buyer waiting is a mistake. So is using a person where AI is faster and just as good.

AI handles the facts, and a person takes over when a buyer’s trust is on the line. We helped the BusTruckParts team find that balance.

How BusTruckParts set up its AI agent

1. We mapped out the topics at BusTruckParts that the AI handles well.
2. We gave the AI instructions on how to guide and help buyers.
3. The AI answers in a natural, human tone, and its answers are labeled as AI.
4. The team can edit any answer in Askly, and changes take effect within seconds.
5. The AI greets each visitor in their own language. Conversations passed to the team are translated in real time, both ways.

Less manual work, more buyers asking on the site

• Visitors who used to leave without getting in touch started asking questions right on the website.
• The team could see in real time which products drew the most interest, and act on it.
• AI freed up the time the team used to spend on standard questions.
• Customers stay on the website longer.
• Buyers from 100+ countries each get an answer in their own language, with no extra hires.

Good customer service works even in a business this global and specialized.

More than 1,000 businesses use Askly, including Klick, Bauhof and Confido.

Use technology where it works best, so your people can be where they’re irreplaceable.

How many of your buyers leave before they ask a single question?