C&C Estonia: trust built into customer support

At C&C Estonia, no customer has to ask the same question twice. Askly keeps every conversation, so the team sees the full history.

C&C Estonia is an Apple Premium Partner. Apple products are top of the line, and customers rightly expect the service around them to match.

Rainer Ross heads customer support at C&C. His team follows one clear principle: no customer should have to start their story over on another channel.

That called for a platform built to the same standard as the products C&C sells. The team chose Askly.

Why an ordinary chat tool can’t build trust

Today’s shoppers move fast. They ask a question in the chat window, click a link, switch pages, then come back.

With many chat tools, the conversation is gone by then, and the features are limited. That damages trust before the team has even had a chance to reply.

C&C needed a chat tool that:

• keeps every conversation, whatever page the customer is on
• can be relied on, unlike many chat tools and badly built bots
• feels modern to the team that uses it

How Askly keeps every conversation

Askly fixed the core flaw first. Conversations no longer disappear when a customer moves from page to page.

Every conversation is kept, and continuity is built in, not added as an extra. That makes more personal service possible.

The team got a fast, clear inbox that helps them give better service.

Rainer Ross’s principle now has technology behind it:

• Askly remembers the context.
• The team sees the history.
• The customer feels recognized.

We helped C&C Estonia raise its standard of service and make chat a support channel customers trust.

“I can’t say enough about how easy you are to work with. Thank you, Askly!”

Rainer Ross, Head of Customer Support, C&C Estonia

Premium service to match premium products

• C&C’s teams in Estonia and Latvia serve customers with Askly.
• Conversations pick up where they left off.
• The team works with a tool that doesn’t add stress.
• Customers don’t have to start over, however long they take to place an order.

Rainer Ross has said there is simply no better customer service platform than Askly. That verdict comes from someone for whom service is a matter of principle, not a job title.

Trust doesn’t begin when a customer unboxes the product. It builds with every conversation before and after.

More than 1,000 businesses use Askly, from retailers such as Klick and Bauhof to healthcare providers such as Confido.

Use technology where it works best, so your people can be where they’re irreplaceable.

How often do your customers have to repeat themselves?